Search Engine Optimization (SEO)

About the course

Learn Basic to Advanced aptitudes for Search Engine Optimization.
Gain organic traffic to the website, boosting visibility and new customers.
Know how Search Engines Work.
Understand various research techniques for effective data collection.
Apply research concepts to market your website successfully.
Utilize Best Practices and techniques to promote search engine rankings of your website.
Figure out how to manage your website and troubleshoot problems.
SEO best practices, and tips and tricks on link building.
Viable measure the achievement of your website and increment your skillset of abilities with Analytics.

Who is the target audience?

Search Engine Optimization training is advantageous for any individual who wants to become expert in SEO best practices, particularly these professionals:
Marketing Managers
Digital Marketing Executives
Content Writers
Marketing and Sales Professionals
Management, Engineering, Business, and Communication Graduates
Entrepreneurs and Business Owners

What are the requirements?

Search Engine Optimization training is beneficial for anyone who wants to become proficient in SEO best practices

What I am going to get from this course

You will Learn Basics Of SEO and how search engines work
Great understanding of Search Engine Algorithms
SEO best practices, and tips and tricks on link building
Techniques to promote search engine rankings of your websites
Learn how to attract organic traffic to the website, boosting visibility and new customers.

Curriculum

Module 1: How Search Engines Work

1.1 The Search Engine Landscape
1.2 Analyzing Search Results
1.3 The Search Engine Index

Module 2: Keyword Research

2.1 Keywords: the Foundation
2.2 Keyword Research: Keyword Tool Overview
2.3 Build a Keyword List
2.4 Analyze Your Keywords: Long tail and Short tail
2.5 Analyze Your Keywords: Explore Opportunities
2.6 Analyze Your Keywords: Plan for Trends & Cycles
2.7 Analyze Your keywords: Group & manage

Module 3: Project Keyword Research

3.1 Key On-Page Elements
3.2 Optimize Content Hierarchy
3.3 Optimize Content
3.4 Optimize Content with HTML
3.5 Optimize for Mobile

Module 4: On-Page Optimization

4.1 Key On-Page Elements
4.2 Optimize Content Hierarchy
4.3 Optimize Content
4.4 Optimize Content with HTML
4.5 Optimize for Mobile

Module 5: Project Information Architecture

5.1 Information Architecture

Module 6: Website Management and Optimization

6.1 Domain Signals for SEO
6.2 Manage Website URLs Preview
6.3 Identify and Remove Duplicate Content Preview
6.4 Additional Optimization & Management
6.5 Webmaster Tools
6.6 Moving to a New Domain or Redesign
6.7 Google's History Of Major Algorithm Updates

Module 7: Off-Page SEO

7.1 The Importance of Links
7.2 The Importance of Links
7.3 Evaluating Backlinks
7.4 Seven Methods of Link Building
7.5 Build Links through Social Networks and Social Media Sites
7.6 Advanced Concepts and Best Practices for Linking

Module 8: Planning A New Website

8.1 Choose a Domain Name
8.2 Organize Content Structure
8.3 Develop URL Structure

Module 9: Project Information Architecture Planning

9.1 Information Architecture Planning

Module 10: Market Your Optimized Website

10.1 Conducting Competitive Audit
10.2 Why You Should Not Rely on Rankings
10.3 Create a Marketing Plan
10.4 SEO and Marketing Teams
10.5 Claim and Manage Your Business Listing

Module 11: Project Inbound Links

11.1 Inbound Links

Module 12: Analytics and Measurement

12.1 Intro to Measurement
12.2 Analytics Terms and Concepts
12.3 Measuring Goals and Goal Values
12.4 Measure and Analyze the Bounce Rate
12.5 Critical Reports to Improve Your SEO

Module 13: Project Marketing Plan

13.1 Marketing Plan

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What kind of learning does ITlearn360.com provide?

ITlearn360.com offers instructor-led online live sessions and classroom-based corporate trainings and bootcamps for various courses and certifications to the learners.

Who are the instructors @ITlearn360.com?

@ITlearn360.com, we have an instructor community of industry professionals who are working in leading organizations and are veterans in their respective fields. These experts belong to various industries and are willing to share their talent with learners like you.

Are classes @ITlearn360.com conducted through online video streaming?

Yes, the classes @ITlearn360.com are conducted through online video streaming where there is two-way communication between users and instructors. The users can speak by using a microphone, chat by sending a message through a chat window and share their screens with an instructor. For better understanding, users also get recorded video of the class.