SEO Specialist

Master Program1034 Ratings

The mission of an SEO (Search Engine Optimization) Specialist is to boost the volume of inbound organic traffic from web crawlers to a website. Which is achieved through a mix of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.

As a result of the day to day changes in the search algorithms of Google, Bing, Yahoo, and other leaders in search, an SEO expert works in a dynamic environment that requires them to be continually learning, calibrating their abilities, and testing to find how the business is moving.

  • Live interaction with Industry leadershipIncludes live Master Classes and Ask me anything sessions
  • 100+ hours of live interactive learningLive Online classes by industry experts
  • With real time projectsBuilt on datasets of various scenarios & real time problems
  • ITlearn360 JobAssistGet noticed by the top hiring companies

Who can choose this career

  • Sales and Marketing professionals
  • Entrepreneurs
  • Students
  • Digital Marketers
  • IT Professionals

Requirements

  • Basic HTML
  • Proficient in English writing
  • Good understanding of Internet
  • Good understanding of Social Media

Learning Path

  • Course 1

    Web Analytics

    Course curriculum

    Module 1: Advanced Web Analytics Course

    • 1.1  Building Blocks

    Module 2: Fundamentals of Digital Analytics

    • 2.1   Fundamentals of Digital Analytics

    Module 3: Business Perspective

    • 3.1  Business Perspective

    Module 4: Methodology - Lean Six Sigma

    • 4.1  Methodology - Lean Six Sigma

    Module 5: Data Analysis Fundamentals

    • 5.1  Data Analysis Fundamentals

    Module 6: Analysis Perspective Providing Insights

    • 6.1  Analysis Perspective: Providing Insights
    • 6.2   Expressing Exactitude analysis Perspective: Providing Insights
    • 6.3   Expressing Exactitude or a Sense of Scaler a Sense of Scale

    Module 7: Enabling Capabilities

    • 7.1  Enabling Capabilities

    Module 8: Managing Analytics

    • 8.1  Managing Analytics

    Module 9: Conversions and Onboarding

    • 9.1  Conversions and Onboarding
  • Course 2

    Search Engine Optimization (SEO)

    Course curriculum

    Module 1: How Search Engines Work

    • 1.1  The Search Engine Landscape
    • 1.2  Analyzing Search Results
    • 1.3  The Search Engine Index

    Module 2: Keyword Research

    • 2.1  Keywords: the Foundation
    • 2.2  Keyword Research: Keyword Tool Overview
    • 2.3  Build a Keyword List
    • 2.4  Analyze Your Keywords: Long tail and Short tail
    • 2.5  Analyze Your Keywords: Explore Opportunities
    • 2.6  Analyze Your Keywords: Plan for Trends & Cycles
    • 2.7  Analyze Your keywords: Group & manage

    Module 3: Project Keyword Research

    • 3.1  Key On-Page Elements
    • 3.2  Optimize Content Hierarchy
    • 3.3  Optimize Content
    • 3.4  Optimize Content with HTML
    • 3.5  Optimize for Mobile

    Module 4: On-Page Optimization

    • 4.1  Key On-Page Elements
    • 4.2  Optimize Content Hierarchy
    • 4.3  Optimize Content
    • 4.4  Optimize Content with HTML
    • 4.5  Optimize for Mobile

    Module 5: Project Information Architecture

    • 5.1  Information Architecture

    Module 6: Website Management and Optimization

    • 6.1  Domain Signals for SEO
    • 6.2  Manage Website URLs Preview
    • 6.3  Identify and Remove Duplicate Content Preview
    • 6.4  Additional Optimization & Management
    • 6.5  Webmaster Tools
    • 6.6  Moving to a New Domain or Redesign
    • 6.7  Google's History Of Major Algorithm Updates

    Module 7: Off-Page SEO

    • 7.1  The Importance of Links
    • 7.2  The Importance of Links
    • 7.3  Evaluating Backlinks
    • 7.4  Seven Methods of Link Building
    • 7.5  Build Links through Social Networks and Social Media Sites
    • 7.6  Advanced Concepts and Best Practices for Linking

    Module 8: Planning A New Website

    • 8.1  Choose a Domain Name
    • 8.2  Organize Content Structure
    • 8.3  Develop URL Structure

    Module 9: Project Information Architecture Planning

    • 9.1  Information Architecture Planning

    Module 10: Market Your Optimized Website

    • 10.1  Conducting Competitive Audit
    • 10.2  Why You Should Not Rely on Rankings
    • 10.3  Create a Marketing Plan
    • 10.4  SEO and Marketing Teams
    • 10.5  Claim and Manage Your Business Listing

    Module 11: Project Inbound Links

    • 11.1  Inbound Links

    Module 12: Analytics and Measurement

    • 12.1  Intro to Measurement
    • 12.2  Analytics Terms and Concepts
    • 12.3  Measuring Goals and Goal Values
    • 12.4  Measure and Analyze the Bounce Rate
    • 12.5  Critical Reports to Improve Your SEO

    Module 13: Project Marketing Plan

    • 13.1   Marketing Plan
  • Course 3

    Social Media

    Course curriculum

    Module 1: Building a Sustainable Social Media Strategy

    • 1.1  Social Media Challenges
    • 1.2  Strategy Building Guide
    • 1.3  Establishing and Benefitting from a Social Media Home Base
    • 1.4  Creating a Campaign Message
    • 1.5  Planning and Benefiting from a Diversified Posting Strategy

    Module 2: Converged Social Media

    • 2.1  The Role of Converged Media in Social
    • 2.2  Understanding Paid
    • 2.3  Owned
    • 2.4  and Earned Media
    • 2.5  Putting Converged Media to Work for you

    Module 3: Content Marketing in a Social Media World

    • 3.1  The Role of Content Marketing in Social
    • 3.2  Building a Content Plan
    • 3.3  Matching Content to Consumer Intent
    • 3.4  Generating Content Ideas
    • 3.5  Unlocking Content’s Full Potential

    Module 4: Visual Social Media

    • 4.1  Understanding the impact of great visuals
    • 4.2  Leveraging Images in Social Media

    Module 5: Understanding and Sparking Social Sharing

    • 5.1  What Makes Social Sharing so Valuable
    • 5.2  Building Content That is Inherently Shareable
    • 5.3  Psychology of Social Sharing
    • 5.4  Brainstorming Your Social Content Ideas

    Module 6: Storytelling An Essential Part of Your Social Narrative

    • 6.1  Why Storytelling is Essential in Social Marketing
    • 6.2  Finding Your Focus and Your Story
    • 6.3  Understanding Consumer Stories and Their Role
    • 6.4  Matching Customer Story to Motive

    Module 7: Influencer Marketing and Online Reputation Management

    • 7.1   The Role of Social Media Listening
    • 7.2   Reputation Management And Response
    • 7.3   Finding Influencers and Evangelists
    • 7.4   Engaging with Influencers and Evangelists
    • 7.5   Engaging with Paid Influencers and Evangelists

    Module 8: Social Media Selling

    • 8.1  Understanding the Role of Social in the Sales Cycle
    • 8.2   How Sales and Marketing Function as a Team in Social Selling

    Module 9: Social Media Measurement

    • 9.1  The Basics of Social Media Measurement
    • 9.2   Social Media Specific Metrics

    Module 10: Video and YouTube Marketing

    • 10.1  Video and YouTube Marketing - Establishing A Video Marketing Strategy
    • 10.2  Video and YouTube Marketing - Gaining Exposure And Measuring Impact
    • 10.3  Video and YouTube Marketing - Leveraging Mobile Video
    • 10.4  Video and YouTube Marketing - Promoting And Measuring Mobile Video

    Module 11: YouTube Advertising

    • 11.1   YouTube for Business
    • 11.2   How To Make A Client Video
    • 11.3   Promote Your Client video
    • 11.4   Data
    • 11.5   Metrics
    • 11.6   And Analytics

    Module 12: Social Networking and Facebook Marketing

    • 12.1   Social Networking Overview
    • 12.2   Understanding Facebook
    • 12.3   Getting started On Facebook
    • 12.4   Understanding The Facebook Algorithm And News Feed
    • 12.5   Facebook Analytics

    Module 13: Facebook Advertising

    • 13.1   Understanding Facebook Ads
    • 13.2   Choosing Your Ad Type
    • 13.3   Facebook Ad Targeting

    Module 14: Microblogging and Twitter

    • 14.1  Understanding Twitter
    • 14.2  Twitter Marketing Foundations
    • 14.3  Twitter Search And Twitter Cards
    • 14.4  Define A Goal Create And Create A Strategy
    • 14.5  Twitter Tools

    Module 15: Instagram Marketing

    • 15.1  Content Marketing Channel: Instagram